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reykjavík --:--:--is[ start a project ]

pricing/

The numbers are here so you can work it out before you talk to me.

Every figure here is a starting price. You get a fixed price before I start, and it holds.

All prices exclude VAT.

See the monthly plans

read sites.pricing

Websites

One project, one figure. Design, copy, code, deployment and visibility are inside the price rather than sold on top of it.

website()

Website

from149.000kr

A redesign or a build from the ground up, same price. The figure follows the scope, not whether something existed before.

  • An audit of what exists today, before anything is designed
  • A live prototype you look at on your own phone before building starts
  • Design, copy and code out of the same forge
  • Deployed on your own domain with SSL and automatic backups
  • Old URLs carried across properly so Google does not lose the thread

larger_site()

Larger site

from390.000kr

Many pages, full content control and more languages. The price follows the scope and you get the figure before anything starts.

  • Content editing: everything on the site is yours to change, not a few chosen fields
  • More languages and more kinds of page
  • Machine readable markup so search engines and AI can read what you are and where
  • Training on the system and a handbook

custom()

Custom build

from690.000kr

A site with a system underneath it: booking, a shop, or a connection to what you already run.

  • A booking system or shop built into the site itself
  • Connections to the systems you already run
  • Bespoke parts that exist in no template anywhere
  • Load tested before it goes live

It depends on the size of the project and the workload, but a finished site usually takes three to six weeks. I write and edit all copy unless we agree otherwise.

read monthly.pricing

Monthly

The website is the start. The monthly plan keeps it alive, measures whether it is working and fixes what is not.

base()

Base

4.900kr per month

The site simply works and you do not have to think about it.

  • Edge hosting so the site loads fast wherever the visitor is
  • SSL that renews itself and automatic backups
  • Monitoring and small fixes when something breaks
  • You talk to me, not to a support desk

growth()

Growth

29.900kr per month

The site changes with the business instead of standing still.

  • Everything in Base
  • Content editing: you own every word and picture, I handle the rest
  • One smaller addition a month, a new page or a new section
  • A monthly report on traffic and what people are searching for

visibility()

Visibility

44.900kr per month

Measured every month for what machines can read off your site, and fixed where they cannot.

  • Everything in Growth
  • A monthly measurement of the site using the same method as the scanner below
  • The fixes for what the measurement finds, not just a report about it
  • Google Search Console and your Google Business Profile tracked from day one

everything()

Everything

74.900kr per month

The site, the measurement and both systems in one place. Bought separately this is 89.700 kr a month, so you pay 14.800 kr less.

  • Everything in Visibility
  • An AI answer on your site that handles visitor questions around the clock
  • The booking system too, taking bookings on your own site
  • It answers only from your own information and invents nothing
  • Priority on changes and direct access to me

What each plan carries

Swipe sideways.

A comparison of the four monthly plans: Base, Growth, Visibility and Everything.
FeatureBase4.900 kr per monthGrowth29.900 kr per monthVisibility44.900 kr per monthEverything74.900 kr per month
Edge hosting, SSL and automatic backupsIncludedIncludedIncludedIncluded
Monitoring and smaller fixesIncludedIncludedIncludedIncluded
Content editing: every word and picture is yoursNot includedIncludedIncludedIncluded
One smaller addition a monthNot includedIncludedIncludedIncluded
Monthly report on traffic and search termsNot includedIncludedIncludedIncluded
Monthly visibility measurement of the siteNot includedNot includedIncludedIncluded
The fixes for what the measurement findsNot includedNot includedIncludedIncluded
Search Console and Google Business Profile trackedNot includedNot includedIncludedIncluded
AI answer on the site, around the clockNot includedNot includedNot includedIncluded
Booking system on your own siteNot includedNot includedNot includedIncluded
Priority on changes and direct access to meNot includedNot includedNot includedIncluded
Notice period1 month1 month1 month1 month

Content editing means the content is yours: every sentence, every photo, every price and whole new pages, whenever you like and without asking me. The design and the structure stay put, and that is the point rather than the limit: you cannot break the site by updating it.

No lock in. Cancel with a month of notice and take your site with you.

run scanner

The scanner

Type in your domain and see in seconds what a machine reads off your site. No wait, no meeting and no email address.

  • The same measurement I run on every site I hand over
  • You see the points, what cost them and what to fix
  • Anything that cannot be measured from the site is marked unmeasured, not deducted

read what_moves_the_price()

What moves the figure

The starting prices cover most projects. Four things can push them up, and you know which of them apply to you before you sign.

011/4

Scope

Five pages and fifty pages are not the same project. The number of page types matters more than the number of pages.

022/4

Content

If there are images and copy worth keeping, the work gets shorter. If I write everything and source the imagery, it gets longer.

033/4

Connections

A booking system, a shop, stock or accounting that has to talk to the site is its own job and is priced separately.

044/4

Languages

Icelandic and English side by side is double the copy and double the editing, not just a translation.

recall pricing

Questions about price

Is this the final price?

The figures here are starting prices. I go through the project with you, send you a fixed price, and start no work until you have accepted it. It does not move afterwards unless you ask for something that was not in the agreement, and you get the figure for that first.

Do the prices include VAT?

No, every price on this page excludes VAT. Businesses reclaim VAT, so the figure written here is what it actually costs you.

Do I have to be on a monthly plan?

No. You can buy a site and look after it elsewhere. I recommend the plan because a site nobody maintains ages badly, but it is your call and the price of the site does not change either way.

Is there a lock in on the monthly plan?

None. Cancel with a month of notice and take your site and your content with you. I do not keep clients with a contract.

I already have a site somebody else made. Can you take it over?

Usually yes, but not always. I look at how it is built and tell you honestly whether taking it over is worth it or whether starting again is. If the answer is that it is fine as it is, I say that too.

Can you promise I will rank higher on Google or appear in AI answers?

No, and nobody can. What I can do is make your site readable to machines, measure where you stand, and measure it again every month so you can see whether it moves. I sell the work and the measurement, never the placement.

open project

Tell me what you need and I will send you a figure.

You get an answer from me directly, usually the same day. No sales calls and no meeting unless you want one.