scanner/
What does the machine read off your site?
When a traveller asks an AI assistant where to stay or eat, it reads your website the way it reads everything else. Type in your domain and see what it finds.
Free, no wait, and you do not have to hand over an email address.
read comparison.json
For comparison
The percentages come from measuring 652 Icelandic tourism websites on 30/08/2026, with exactly the method that runs above.
How this is measured
The scanner fetches your home page the way a search engine fetches it, without running JavaScript, and reads what comes back. It looks at machine readable markup, facts in the text, the title and heading, language and robots.txt. If the home page is missing a phone number, opening hours or an address, the contact page is fetched too before any of them is counted as missing.
The scale is 0 to 100. Your website on its own can account for at most 56 of those points. The other 44 rest on how often the business is actually named when someone asks, and on reviews and listings elsewhere, and neither can be read off the site. Those points are marked unmeasured, never lost, because deducting for something we did not measure would not be honest.
We promise no result in AI answers. Nobody controls what those systems say, the answers are not the same twice, and they depend among other things on who is asking and from where. What can be worked on is making the site readable to a machine, and that is what is measured here.
open next step
Want me to fix what the measurement found?
Visibility is the monthly plan that measures the site again every month and fixes what the measurement finds, rather than just reporting it.