guests()
Easier to find in search
Your services, location and essential details presented so customers and search engines can find and understand them.
search visibilityweb design and development · seven years in
forge('website', { for: 'your company' })
I design, write and build websites for Icelandic businesses. Clear information, an easy route to an enquiry or booking, and a fixed price before I start. You deal with me directly, from the first call to launch.
Design, copy and development from 199.000 kr ex VAT.
Newphotos/
I come to you anywhere in Iceland and shoot brand new material for the site, for an additional 69.000 kr on top of a website and a monthly plan, excluding VAT. You own the material outright.
Newwoocommerce/
Get a solution that fits better, works better and costs less. Get in touch and let’s see what can be done.
run booking
The guest books with you, you confirm on your phone, and the guest pays on arrival.
The guest books on your site. You see the name, the number of guests, the dates and what they wrote themselves.
You accept or decline with one tap and the guest gets an answer straight away. Payment on arrival, as before.
The room is held the moment the request arrives. Two people booking in the same second do not get the same room.
Their calendars are read every fifteen minutes and yours is sent back for each room. You see when it was last fetched.
The month's direct bookings and the commission you saved, in black and white.
19.900 kr a month, ex VAT
[ see the booking system ]




run assistant
Uses information you approve and can look up prices and availability in a connected booking system.
The guest asks about a price and gets the number you confirmed, not a guess.
It reads your calendar and answers with available dates and a price. A label shows that it checked.
It is configured to refer uncertain questions to you. You approve its information and test the answers before launch.
Same business, same facts, in English or Icelandic.
It sets up the request, the guest reads it over and confirms. It never books anything on its own.
14.900 kr a month, ex VAT
[ see the assistant ]
The assistant shows pre-approved conversations for a fictional guesthouse. It is connected to nothing here and cannot book anything.
run kitchen
The food authority's own forms as an app: temperatures, deliveries, cleaning and handover, and the inspection pack in one tap.
Supplier, product, temperature, packaging. Logged on the spot on a phone, offline too.
A temperature out of range is not just a red number. The system does not accept the entry until the response is written.
The daily list and what broke, ran out or drew a complaint, carried between shifts.
Any period, ready for the inspector, instead of the binder on the fridge door.
from 19.900 kr a month, ex VAT
[ see Kitchen ]



run website
A custom website with content you control. The editor is included with Growth and higher plans, or the Larger site package.
Fields labelled in plain language. Update text, photos and prices in the content sections set up for your site.
Add entries to the content sections set up for your site, such as rooms or news.
Nothing goes live until you press publish. The design and the structure stay as they are.
a website from 199.000 kr, content editing from 19.900 kr a month, ex VAT
[ see the editor ]


run scan
The free scan is the first step. Then we can talk by phone about how visibility, copy, design and booking work together, and which improvements would help your business.
Up to 15 pages read in about 25 seconds. No signup or email required.
See your overall score and group scores, with unmeasured areas clearly marked. Detailed diagnosis and improvements are a separate service.
Structured data, pages AI can read and the Google listing reviewed. Then the results are tracked every month.
the scan is free, Visibility 34.900 kr a month, ex VAT
[ measure my site ]


compare before/after
Two ways to present an invented hotel. The example on the left leaves visitors with unanswered questions. On the right, explore a working design with a clear introduction and next step.
No real company is shown on the left. It is a drawing of a common old website, not a screenshot of anyone in particular. Hótel Vör is invented.
ls outcomes/
A good website answers questions, builds confidence and makes buying easier. Choose the tools that support the way your business works.
guests()
Your services, location and essential details presented so customers and search engines can find and understand them.
search visibilitybookings()
Give guests a way to book directly with you. SNDR takes no percentage of the booking.
booking systemcalls()
An assistant answers common questions from your business information, including after closing.
AI assistantfirst_impression()
Present your offer well and make prices, opening hours and the next step easy to find. Give visitors a reason to stay.
Google listingtime()
You accept bookings from your phone and change text, photos and prices yourself, without waiting for anyone.
dashboard and editorcost()
A fixed quote for the agreed scope and clearly priced monthly plans. See what is included before you decide.
the price listYou have put the work into building your business. Your website should show that quality, answer the questions customers ask and make the next step easy. That is my job.
Sindri Már, founder
100+
websites and prototypes designed
20+
client companies
1
person, and he answers the phone
From a client
I saw your potential from the beginning, and that’s why I voted for you. Your creativity is impressive, your output is enormous, and the results are just fantastic. Believe me, I looked at a lot of websites for our competitive set, and none of them is even slightly comparable to your work.
“As the owner of Hönnunar Studio Ísfeld, I brought in Sindri Már at SNDR to update the website, the look and the technical solutions. Sindri has a good understanding of what suits an interior architect’s site. He has a great eye for colour and form, and he was quick to get the site to where I was happy with it. It was lovely to see how he saw me as a designer and how I use form and colour, and that came across well on my site.”
Translated from Icelandic
“We at Reynir bakarí brought in SNDR to design a new website for us. We got a very good quote that held to the króna. The workmanship and communication were ten out of ten, and everything was 100% as promised. We ended up with a great website that works well and looks really good. We couldn’t be happier, and we are more than glad to recommend SNDR for website projects both small and large.”
Translated from Icelandic
“It has been a great experience working with Sindri. He was quick to deliver a very good piece of work, which is already starting to pay off.”
Translated from Icelandic
sýna þjónustu/
Start with the website, then add what your business needs. I handle the design, copy and technical work so you can focus on your customers.
new_site()
A website built around your business, your customers and what you sell. From the first idea to launch.

redesign()
Clearer messaging, a better mobile experience and an easier route to an enquiry or booking. Useful content from your current site stays.

hosting()
Security, backups, monitoring and fixes. The site simply works, and I answer when something comes up.

cms()
You change text, photos and prices yourself. Or call me and I will do it.

also built when the project calls for it: Online shops with Icelandic payment providers · Bookings for rooms, tables, tours and appointments, straight from your site with no commission · Quote and enquiry forms that come straight to you · Menus, price lists and product catalogues you update yourself · Connections to the booking, payment and accounting systems you already use · Sites in Icelandic, English and other languages · Moving from Wix, WordPress, Squarespace and other platforms, with old addresses redirected properly · Several companies or locations on one site · Landing pages for ads and campaigns · Portfolios for professionals, artists and tradespeople · Imagery, short films and logos when you need them
keyra ferli --skref 3
I learn everything there is to know about your company and write the copy myself. The site is about you from day one, not placeholder text waiting to be replaced.

Every company gets its own design. You review a working prototype and tell me what you think, instead of squinting at screenshots in a slide deck.

A fast site, set up properly for Google, on secure hosting. After launch I am still a phone call away.

handbók sndr
A website costs from 199.000 kr, whether it is new or a redesign. Larger sites and custom builds with booking or a shop cost more, and monthly plans cost from 4.900 kr. All prices exclude VAT. You get a fixed price before I start, and the full list is on the pricing page.
Yes. I start with a small prototype of your home page, free of charge and with no obligation. It is a sample and not a finished site. You look at it and decide from there.
I do. No subcontractor, no middleman, no support desk.
A finished website usually takes three to six weeks, depending on scope and workload. We agree the scope and delivery date before work starts.
Information about your business, photos and a logo if you have them, and domain access when it is time to launch. I write and edit all copy unless we agree otherwise. You confirm the facts, and we find a solution for any missing imagery.
You own the site and the domain. Hosting with me costs from 4.900 kr a month ex VAT. Content editing and ongoing content work are included in higher plans. You can also take your website to another host.
hver_er_ég()
I was born and raised in Iceland and have been building websites for seven years. It got serious when I started helping out in the family business and saw how much a good website changes for a small company.
I handle design, copy, development and launch, with hosting and maintenance available afterwards. You get one point of contact who knows both your business and your website.

The design and structure follow your offer and the people you want to reach.
A beautiful site that wins no customers is a picture in a frame. The goal is more customers, not more compliments.
Customers should understand what you offer, why it matters and what the next step is.
You talk to the person building it. No support desk, no account manager in between.
start a project
Tell me what you offer and what your website should do better. I reply personally with a suggested next step, and a fixed price once the scope is clear. No obligation.