kerfi://sndr
reykjavík --:--:--is[ start a project ]

web design and development · seven years in

A WEBSITE THAT GETS YOU CHOSEN.

forge('website', { for: 'your company' })

I design, write and build websites for Icelandic businesses. Clear information, an easy route to an enquiry or booking, and a fixed price before I start. You deal with me directly, from the first call to launch.

Design, copy and development from 199.000 kr ex VAT.

[ get a quote for my site ]see the systems in use ↓

Newest offers and features

  • Newphotos/

    A professional photoshoot and 4K drone footage with your new website.

    I come to you anywhere in Iceland and shoot brand new material for the site, for an additional 69.000 kr on top of a website and a monthly plan, excluding VAT. You own the material outright.

    [ See details ]

  • Newwoocommerce/

    Paying too much for a WooCommerce plugin that does not work well enough for an Icelandic business?

    Get a solution that fits better, works better and costs less. Get in touch and let’s see what can be done.

    [ Get in touch ]

run booking

Direct bookings. Zero commission.

The guest books with you, you confirm on your phone, and the guest pays on arrival.

  1. The guest books on your site. You see the name, the number of guests, the dates and what they wrote themselves.

  2. You accept or decline with one tap and the guest gets an answer straight away. Payment on arrival, as before.

  3. The room is held the moment the request arrives. Two people booking in the same second do not get the same room.

  4. Their calendars are read every fifteen minutes and yours is sent back for each room. You see when it was last fetched.

  5. The month's direct bookings and the commission you saved, in black and white.

19.900 kr a month, ex VAT

[ see the booking system ]
Þrjár bókunarbeiðnir í Dæmavík með hnöppum til að staðfesta eða hafna í símanum
Yfirlit dagsins í Dæmavík í símanum með bókunartölum og viðvörun um tvíbókun
Þóknun sem sparast og hlutfall beinna bókana í Dæmavík á gröfum í símanum
Tímalína húsanna í Dæmavík með staðfestum bókunum og beiðnum sem bíða svars
Dagatalstengingar húsanna í Dæmavík við Airbnb og Booking.com

run assistant

Answers for guests. Time for you.

Uses information you approve and can look up prices and availability in a connected booking system.

  1. The guest asks about a price and gets the number you confirmed, not a guess.

  2. It reads your calendar and answers with available dates and a price. A label shows that it checked.

  3. It is configured to refer uncertain questions to you. You approve its information and test the answers before launch.

  4. Same business, same facts, in English or Icelandic.

  5. It sets up the request, the guest reads it over and confirms. It never books anything on its own.

14.900 kr a month, ex VAT

[ see the assistant ]
The assistant checking availability

The assistant shows pre-approved conversations for a fictional guesthouse. It is connected to nothing here and cannot book anything.

run kitchen

Logged on the spot. Ready for inspection.

The food authority's own forms as an app: temperatures, deliveries, cleaning and handover, and the inspection pack in one tap.

  1. Supplier, product, temperature, packaging. Logged on the spot on a phone, offline too.

  2. A temperature out of range is not just a red number. The system does not accept the entry until the response is written.

  3. The daily list and what broke, ran out or drew a complaint, carried between shifts.

  4. Any period, ready for the inspector, instead of the binder on the fridge door.

from 19.900 kr a month, ex VAT

[ see Kitchen ]
Vörumóttaka í Eldhúsi
Þrif og vaktaskil í Eldhúsi
Frávik í Eldhúsi
Eftirlitsmappan í Eldhúsi

run website

You edit. The design holds.

A custom website with content you control. The editor is included with Growth and higher plans, or the Larger site package.

  1. Fields labelled in plain language. Update text, photos and prices in the content sections set up for your site.

  2. Add entries to the content sections set up for your site, such as rooms or news.

  3. Nothing goes live until you press publish. The design and the structure stay as they are.

a website from 199.000 kr, content editing from 19.900 kr a month, ex VAT

[ see the editor ]
Vefumsjón, yfirlit
Vefumsjón, herbergi
Vefumsjón, birta

run scan

See where your website stands.

The free scan is the first step. Then we can talk by phone about how visibility, copy, design and booking work together, and which improvements would help your business.

  1. Up to 15 pages read in about 25 seconds. No signup or email required.

  2. See your overall score and group scores, with unmeasured areas clearly marked. Detailed diagnosis and improvements are a separate service.

  3. Structured data, pages AI can read and the Google listing reviewed. Then the results are tracked every month.

the scan is free, Visibility 34.900 kr a month, ex VAT

[ measure my site ]
Mælingin, lénið slegið inn
Mælingin, niðurstaðan
Leitarsýnileiki

compare before/after

Same business. Two websites.

Two ways to present an invented hotel. The example on the left leaves visitors with unanswered questions. On the right, explore a working design with a clear introduction and next step.

before
after
Hótel Vör, forsíða sýnishorns

No real company is shown on the left. It is a drawing of a common old website, not a screenshot of anyone in particular. Hótel Vör is invented.

ls outcomes/

Turn visits into customers.

A good website answers questions, builds confidence and makes buying easier. Choose the tools that support the way your business works.

guests()

Easier to find in search

Your services, location and essential details presented so customers and search engines can find and understand them.

search visibility

bookings()

Bookings without commission

Give guests a way to book directly with you. SNDR takes no percentage of the booking.

booking system

calls()

Fewer calls, same answers

An assistant answers common questions from your business information, including after closing.

AI assistant

first_impression()

A better first impression

Present your offer well and make prices, opening hours and the next step easy to find. Give visitors a reason to stay.

Google listing

time()

More time for your business

You accept bookings from your phone and change text, photos and prices yourself, without waiting for anyone.

dashboard and editor

cost()

Costs you can plan around

A fixed quote for the agreed scope and clearly priced monthly plans. See what is included before you decide.

the price list

You have put the work into building your business. Your website should show that quality, answer the questions customers ask and make the next step easy. That is my job.

Sindri Már, founder

100+

websites and prototypes designed

20+

client companies

1

person, and he answers the phone

From a client

I saw your potential from the beginning, and that’s why I voted for you. Your creativity is impressive, your output is enormous, and the results are just fantastic. Believe me, I looked at a lot of websites for our competitive set, and none of them is even slightly comparable to your work.

Astrid HauptmannManager, Villa North and Akureyri Lodgeakureyrilodge.is (opens in a new tab)villanorth.is (opens in a new tab)
Read about the project

“As the owner of Hönnunar Studio Ísfeld, I brought in Sindri Már at SNDR to update the website, the look and the technical solutions. Sindri has a good understanding of what suits an interior architect’s site. He has a great eye for colour and form, and he was quick to get the site to where I was happy with it. It was lovely to see how he saw me as a designer and how I use form and colour, and that came across well on my site.”

Translated from Icelandic

Katrín ÍsfeldInterior architect, FHIkatrinisfeld.is (opens in a new tab)

“We at Reynir bakarí brought in SNDR to design a new website for us. We got a very good quote that held to the króna. The workmanship and communication were ten out of ten, and everything was 100% as promised. We ended up with a great website that works well and looks really good. We couldn’t be happier, and we are more than glad to recommend SNDR for website projects both small and large.”

Translated from Icelandic

ÞorleifurReynir bakaríreynirbakari.is (opens in a new tab)

“It has been a great experience working with Sindri. He was quick to deliver a very good piece of work, which is already starting to pay off.”

Translated from Icelandic

HafsteinnAurora Hillsaurorahills.is (opens in a new tab)

sýna þjónustu/

What your business needs online

Start with the website, then add what your business needs. I handle the design, copy and technical work so you can focus on your customers.

new_site()

New website

A website built around your business, your customers and what you sell. From the first idea to launch.

  • Design, copy, code and setup on your own domain
  • Icelandic and English side by side when you need both
  • Speed, accessibility and the phone layout measured before launch

redesign()

Redesign

Clearer messaging, a better mobile experience and an easier route to an enquiry or booking. Useful content from your current site stays.

  • An audit of the current site before anything is designed
  • A working prototype of the whole site that you review before the build starts
  • Old addresses redirected properly so Google does not lose track

hosting()

Hosting and maintenance

Security, backups, monitoring and fixes. The site simply works, and I answer when something comes up.

  • Fast, secure hosting, so the site loads quickly wherever the visitor is
  • Automatic backups and SSL that renews itself
  • Monitoring and small technical fixes in the monthly plan

cms()

Content management

You change text, photos and prices yourself. Or call me and I will do it.

  • Fields labelled in plain Icelandic, no technical knowledge needed
  • Products, menus, news and prices updated whenever you like
  • I teach you the system and keep running it if you prefer

See the editor itself

also built when the project calls for it: Online shops with Icelandic payment providers · Bookings for rooms, tables, tours and appointments, straight from your site with no commission · Quote and enquiry forms that come straight to you · Menus, price lists and product catalogues you update yourself · Connections to the booking, payment and accounting systems you already use · Sites in Icelandic, English and other languages · Moving from Wix, WordPress, Squarespace and other platforms, with old addresses redirected properly · Several companies or locations on one site · Landing pages for ads and campaigns · Portfolios for professionals, artists and tradespeople · Imagery, short films and logos when you need them

keyra ferli --skref 3

How I work

get_to_know()1/3

I get to know your business

I learn everything there is to know about your company and write the copy myself. The site is about you from day one, not placeholder text waiting to be replaced.

design()2/3

You review the design live

Every company gets its own design. You review a working prototype and tell me what you think, instead of squinting at screenshots in a slide deck.

launch()3/3

Your site goes live

A fast site, set up properly for Google, on secure hosting. After launch I am still a phone call away.

handbók sndr

What people ask most

What does a website cost?

A website costs from 199.000 kr, whether it is new or a redesign. Larger sites and custom builds with booking or a shop cost more, and monthly plans cost from 4.900 kr. All prices exclude VAT. You get a fixed price before I start, and the full list is on the pricing page.

Can I see a design before I decide?

Yes. I start with a small prototype of your home page, free of charge and with no obligation. It is a sample and not a finished site. You look at it and decide from there.

Who does the work?

I do. No subcontractor, no middleman, no support desk.

How long does it take?

A finished website usually takes three to six weeks, depending on scope and workload. We agree the scope and delivery date before work starts.

What do I need to provide?

Information about your business, photos and a logo if you have them, and domain access when it is time to launch. I write and edit all copy unless we agree otherwise. You confirm the facts, and we find a solution for any missing imagery.

What happens after launch?

You own the site and the domain. Hosting with me costs from 4.900 kr a month ex VAT. Content editing and ongoing content work are included in higher plans. You can also take your website to another host.

hver_er_ég()

Sindri Már

I was born and raised in Iceland and have been building websites for seven years. It got serious when I started helping out in the family business and saw how much a good website changes for a small company.

I handle design, copy, development and launch, with hosting and maintenance available afterwards. You get one point of contact who knows both your business and your website.

Sindri Már, web designer and developer at SNDR Studio
Sindri Már · web designer and developer

read more about me

Never a template

The design and structure follow your offer and the people you want to reach.

Results matter most

A beautiful site that wins no customers is a picture in a frame. The goal is more customers, not more compliments.

Copy that sells

Customers should understand what you offer, why it matters and what the next step is.

One person, one phone number

You talk to the person building it. No support desk, no account manager in between.

start a project

TWO SENTENCES ARE ENOUGH

Tell me what you offer and what your website should do better. I reply personally with a suggested next step, and a fixed price once the scope is clear. No obligation.