guests()
More guests find you
Google and the AI assistants read your site and know what you do and where. That groundwork comes with every site.
search visibilityweb forge · seven years in
SNDRSNDR
DO NOT LOSE A CUSTOMER BEFORE THEY EVER MEET YOU.
forge('website', { for: 'your company' })
Your website meets people before you do. I build sites that answer guests, take bookings and get found on Google, even after closing.
run booking
Bookings on your own site. No commission.
The guest books with you, you confirm from your phone, and they pay when they arrive.
The guest books on your site. You see the name, the party, the dates and what they wrote themselves.
You accept or decline with one touch and the guest gets an answer. Payment on arrival, as today.
The slot is taken the moment the request arrives. Two people booking in the same second do not get the same room.
Their calendars read every fifteen minutes, yours sent back per room. You see when they fetched it.
The month's direct bookings and the commission nobody took on them, in black and white.
19.900 kr a month, ex VAT
[ see the booking system ]
run assistant
Answers guests around the clock. Invents nothing.
Trained on your business, connected to the calendar and the price list, and it says so when it does not know.
The guest asks about a price and gets the number you confirmed, not a guess.
It reads your calendar and answers with free dates and a price. The chip shows it checked.
A question outside what you taught it gets an honest answer and your phone number, not an invention.
Same business, same facts, in the guest's language.
It sets up the request, the guest reads it over and confirms. It never books anything on its own.
24.900 kr a month, ex VAT
[ see the assistant ]
The assistant replays approved conversations for a fictional guesthouse. It is connected to nothing here and cannot book anything.
run kitchen
The food safety log on a phone. Eight seconds an entry.
The food authority's own forms as an app: temperatures, deliveries, cleaning and handover, and the inspection pack in one tap.
Supplier, product, temperature, packaging. Logged on the spot on a phone, offline too.
A temperature out of range is not just red. The system does not accept the entry until the response is written.
The daily list and what broke, ran out or drew a complaint, carried between shifts.
Any period, ready for the inspector, instead of the binder on the fridge door.
from 19.900 kr a month, ex VAT
[ see Kitchen ]
run website
Your site, your content. The design does not budge.
Designed and coded from scratch, and you change every sentence, photo and price yourself without being able to break it.
Fields labelled in plain language. Every sentence, photo and price is yours to change.
Whole new pages, any time, without asking me.
Nothing goes live until you say publish. The design and the structure do not budge.
a website from 149.000 kr, ex VAT
[ see the editor ]
run scan
Google and the AI assistants should find you. Measured, not guessed.
The scan is free and shows item by item what a machine reads off your site. The Visibility plan fixes it and measures again every month.
A result in seconds, no email. The same measurement I run on every site I hand over.
Every item named and explained, not just a score. What cannot be measured is marked unmeasured, never subtracted.
Structured data, pages AI can read and the Google listing reviewed. Then watched every month.
the scan is free, Visibility 44.900 kr a month, ex VAT
[ measure my site ]
compare before/after
The same business. Two different websites.
On the left is a drawing of what is most common: something set up once and never touched again. On the right is a real page you can open and scroll.
No real company is shown on the left. It is a drawing of a common old website, not a screenshot of anyone in particular. Hótel Vör is invented.
ls outcomes/
A website has to deliver. This is what it delivers.
A beautiful site is the start. This is what you get out of it, and every item is a system that is built and running today.
bookings()
Bookings without commission
Guests book on your own site instead of Booking.com. Nobody takes a percentage on the way.
booking systemcalls()
Fewer calls, same answers
An assistant answers the common questions at once, in any language, from what you have confirmed.
AI assistantreviews()
A better first impression
A guest who gets an answer at once and books without hassle arrives in a better mood. Your Google listing is reviewed with the site.
google listingtime()
Your time back
You accept bookings from your phone and change text, photos and prices yourself, without waiting for anyone.
dashboard and editorcost()
A price that never rises
No share of bookings, no fee per user. You know the number before anything starts and it stands.
the price listThe people who keep Iceland running deserve a web presence as strong as what they have built. But their website tells a different story, an old story, or no story at all. People judge you on it long before they ever meet you.
Sindri Már, founder
100+
websites and prototypes designed
10+
Icelandic companies as clients
1
person, and he answers the phone
ls þjónusta/
What I forge
Every project is a whole website, not a slice of one. Design, copy, code, imagery, hosting and visibility all come out of the same forge, and you always talk to the same person.
new_site()
New website
Built from scratch, tailored to your company. Never a template, never a theme bought off a marketplace.
- Design, copy, code and setup on your own domain
- Icelandic and English side by side when you need both
- Speed, accessibility and the phone layout measured before launch
redesign()
Redesign
Your old site gets new life, a new story and new power. Your content comes with it, nothing is lost on the way.
- An audit of the current site before anything is designed
- A living prototype you open on your own phone
- Old addresses carried over properly so Google keeps the thread
hosting()
Hosting and maintenance
Security, backups, monitoring and fixes. The site just works, and I answer when something comes up.
- Edge hosting, so the site loads fast wherever the visitor is
- Automatic backups and SSL that renews itself
- Smaller changes included in the monthly plan
cms()
Content management
You change text, photos and prices yourself. Or ring me and let me do it.
- Fields labelled in plain Icelandic, no technical knowledge needed
- Products, menus, news and prices updated on the spot
- I teach you the system and keep running it if you prefer
also built when the project calls for it: Online shops and orders using Icelandic payment providers · Bookings taken straight from your site, no commission to a middleman · Connections to booking systems such as Bókun and Lodgify · Multilingual sites with correct language markup · Several companies under one owner on a single site · Imagery, short films and logos when they are missing
keyra ferli --skref 3
Three steps
story()1/3
I do the homework
I read everything there is about your company and write the copy myself. The site is about you from day one, not filler somebody means to swap out later.
design()2/3
You see it live
Every company gets its own design. You open the prototype on your phone and tell me what you think, instead of squinting at screenshots in a slide deck.
launch()3/3
It goes live
A fast site, set up properly for Google, on secure hosting. Then I am still on the end of the phone.
man sndr
The questions that always come up
What does a website cost?
A site starts at 149.000 kr, new or rebuilt. Larger sites and custom builds with booking or a shop cost more, and monthly plans start at 4.900 kr. All prices exclude VAT. You get a fixed price before I start, and the full list is on the pricing page.
Who does the work?
I do. No subcontractor, no middleman, no support desk.
How long does it take?
Three to six weeks, depending on size. If you have a date that matters, tell me at the start rather than at the end.
What do I need to provide?
Photos, a logo and access to the domain. I write the copy unless you would rather. If the photos do not exist, we sort that out, it is not the first time.
What happens after launch?
Either you are on a monthly plan where I host the site, keep backups and make changes when you need them, or you own it outright and ring me when something comes up. Both are perfectly fine.
whoami
Sindri Már
I was born and raised in Iceland and have been building websites for seven years. It got serious when I started helping out in the family business and saw how much a good website changes for a small company.
Today I do the whole job: design, copy, code, hosting and Google visibility. A large agency would split that across five people, charge triple, and deliver in six months.
Never a template
Every company gets its own design. If two sites look alike, I have failed one of them.
Outcomes first
A beautiful site that converts nobody is a picture in a frame. The goal is more customers, not more compliments.
Icelandic that survives reading
Nobody reads a site that sounds hastily translated. I write it myself.
One person, one phone number
You talk to the person building it. No support desk, no account manager in between.
start a project
TWO SENTENCES IS ENOUGH
Tell me about the company in two sentences and I will take it from there.