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reykjavík --:--:--is[ start a project ]

vefhonnun/

Designed from scratch. Not picked off a list.

I design and build websites for Icelandic companies, one at a time. No template, no theme a thousand other companies also bought, and no site that needs an apology when a customer opens it on a phone.

A website from 149.000 kr. Hosting, content editing and search groundwork from 4.900 kr a month.

read two_routes()

A new site, or a redesign

The work is the same and the price starts in the same place. The difference is what already exists, and how much of it is worth keeping.

01

A new website

Nothing exists yet but the name and what you sell. So we start with who the site is for and what it should get that person to do, and the design follows from that. A company that is just starting needs a site that does not look like it is just starting.

02

A redesign

The site exists, it is seven years old, and it now costs you customers instead of bringing them. I read it first: what works, what stopped working, which pages get visits and which copy deserves to live. What is good stays. The rest goes.

read whats_included()

What comes with every site

This is not a list of upgrades you can buy. It is what sits inside the price, on every single site that leaves here.

01

A design nobody else owns

Every company gets its own design, drawn for what it sells and the people who buy it. If two of my sites look alike, I have failed one of them. This is not a template restyled, there is no template underneath.

02

A content management system

You control the text, photos, prices, opening hours and new pages yourself, without being able to disturb the design. A change is a draft until you publish it, so nothing reaches the site by accident.

03

Search groundwork from day one

Titles, descriptions, a sitemap, structured data and a structure that Google and the AI assistants can read. Built into the site from the start, not sold as a project six months after it goes live.

04

The phone first, not the phone last

Most of your visitors arrive on a phone. The site is designed for that screen and tested on it, not shrunk down from a desktop layout and hoped for.

05

Hosting, domain and certificate

I handle the hosting, the domain points where it should and the security certificate renews itself. You get one address that works and one invoice instead of three from three companies.

06

Icelandic that survives reading

The copy is written, not hastily translated and not left as placeholder text somebody forgot. Nobody reads a site that sounds machine translated, and an AI meant to answer on your behalf does not read it either.

see the samples

read the_standard()

What a modern website actually means

The word gets used about every site, which is why it says nothing. Here is what it means here, and every item on this list can be measured on your site today.

  1. 01

    The page is finished before it is fetched

    Every page is built ahead of time and served complete. That matters because neither Google nor the AI assistants run JavaScript to the end when they read a site. Content that only appears after the browser has executed a program effectively does not exist for them.

  2. 02

    Speed is measured, not asserted

    Images are cut to the sizes actually used, fonts are preloaded, and no third-party script ships unless it earns its place. The difference shows up in numbers you can run yourself.

  3. 03

    Machine-readable markup on every page

    What kind of business this is, where it is, when it is open and what it sells, written in a format a machine reads directly. None of it shows on screen, and it is the single biggest difference between a site that is found and one that is not.

  4. 04

    Icelandic and English on their own URLs

    Each language gets its own crawlable address, not a button that swaps the text on one page. A button cannot rank separately in English. Two URLs can.

read questions()

The questions that always come

This is what people ask on a first call. The answers are the same here as they are there.

How long does it take?

An ordinary site takes three to five weeks from the point the content reaches me. A larger site with a system underneath takes six to ten weeks. What delays a project is nearly always the copy and the photographs rather than the build, so the time shortens considerably if those are ready when we start.

Do I own the site and the domain?

Yes, both, from day one and after the arrangement ends. The domain is registered to your company and the site is yours. Hosting is a separate thing: it is a service I run monthly while the site lives with me. You own the site, but it has to sit on somebody’s server. If you want to go elsewhere, everything is handed over and you can set it up there.

What do you need from me?

Copy about what you sell, photographs if you have them, and one person who can answer questions and make decisions. If the copy does not exist I can write it, and that is counted separately. I do not start designing before I know who the site is for.

I have an old website. Do I have to start over?

Rarely all of it. I read the old site first: which pages get visits, which copy holds up and which URLs already exist in Google. What is good stays, and the old addresses are redirected to the new ones so you do not lose what the site had earned.

Can I change the site myself afterwards?

Yes. A content management system comes with every site, and there you change text, photos, prices, opening hours and add pages. You cannot disturb the design, and a change is a draft until you publish it. If you would rather I did it, that sits inside the monthly plan.

Can I skip the monthly fee?

Not while the site is with me, because the monthly fee is the hosting. A website has to sit on a server and somebody has to keep it running, updated and secure. The only way not to pay it is to take the site and host it yourself or somewhere else, which you are free to do, because you own it.

What happens if I want to stop?

You cancel, and since hosting is part of the monthly plan the site stops being served by me. I hand over the domain, the content and the site itself so you can put it up elsewhere or have somebody else do it. No commitment period, no exit fee, and you are not left with nothing. I would rather people stayed because the service is worth it than because they cannot get out.

read status.webdesign

What I promise and what I do not

This is the part most people sell with claims nobody can stand behind. Here is what is true.

included

  • A design drawn for your company and nothing else
  • A content management system where you edit the content yourself
  • Search groundwork and structured data built in from the start
  • Hosting, domain and certificate in one place
  • One person who builds the site and answers the phone

Two things I do not promise. I do not promise a particular position on Google, because it is not mine to give and anyone promising it is either guessing or inventing. And I do not promise what an AI says about you, because nobody controls that, the answers are not the same twice, and they depend on who is asking and from where. What can be worked on is making the site legible to both, and measuring whether it worked. The rest is sales talk.

open a conversation

The prices are on the site so you can work it out first.

A website starts at 149.000 kr and the monthly plans at 4.900 kr. The whole price list is published, so you know where you stand before you talk to me.

See the full price list