01
What kind of business this is
Whether readable text and structured data describe the type of business.
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What does the machine read off your site?
Enter your domain and choose a quick scan or the whole site. The scan measures your website’s readability against a fixed rubric.
Scan your website for free, with no signup or email address. Want my view? Send me the results once the scan is done and I will go through them briefly for you.
read earlier-study.json
From an earlier study
0 kris what the measurement costs. No signup, no email address and no meeting
85%of Icelandic tourism sites had no markup stating the type of business on the pages read
33%had no opening hours in text or markup on the pages read
32%do not reach half the points their own website alone can earn
The percentages come from measuring 648 Icelandic tourism websites on 27/09/2026, using the same scoring method. This study is separate from the similar-business comparison in your result.
read the checklist
What the scan looks at
The scan looks for information and technical signals that help describe the business. The result is based on the pages it was able to read.
02
Where you are
An address and a location in readable text, not only a map pin in a widget that needs a program to draw it.
03
When you are open
Opening hours in text or structured data on the pages the scan reads.
04
What you sell and for how much
The services or the rooms listed, and prices where prices exist. This scan reads HTML pages and does not fetch PDF files.
05
Whether the machine can get in
robots.txt, noindex, and whether the page arrives finished or only draws itself after a program has run.
06
Which language this is
Whether the language is declared, and whether Icelandic and English have separate URLs or share one page with a button between them.
What it does not look at
- It does not tell you where you appear in Google results. I buy no search data, so I would have to guess.
- It does not read reviews, listings or anything written about you elsewhere. That is a large part of whether a machine names you, and none of it is on your website.
- It does not judge the design. A site can be beautiful but unreadable to machines, or ugly and perfectly readable.
- It does not ask an AI assistant whether it recommends your business. That needs a separate measurement with defined questions and repeated observations.
How this is measured
The scan finds pages through sitemaps and links. A quick scan fetches up to 15 of them in around 25 seconds. A whole-site scan reads the entire site, up to 300 pages, and takes one to four minutes. Neither runs JavaScript, and services, prices and contact pages take priority. A score only counts as final once nearly the whole site has been read; otherwise it is marked provisional. Images, PDFs and content that appears only after JavaScript runs are outside this scan.
The scale is 0 to 100. Your website on its own can account for at most 62 of those points. The other 38 rest on how often the business is actually named when someone asks, and on reviews and listings elsewhere, and neither can be read off the site. Those points are marked unmeasured, never lost, because deducting for something I did not measure would not be honest. Where an item does not apply to the kind of business, such as a web studio’s opening hours, those points are marked as such and counted neither earned nor lost.
I promise no result in AI answers. Nobody controls what those systems say, the answers are not the same twice, and they depend among other things on who is asking and from where. What I can influence is how readable the site is to machines, and that is what is measured here.
open next step
The scan is just the start.
If people cannot find you, visibility is the first job. Once they arrive, your website also needs to explain the offer, build trust and make booking or getting in touch easy. Let’s have a call and go through your options, from focused improvements to a new website or systems that make the business easier to run.